Wednesday, September 4, 2013

COBRA Pricing Options


In order to price COBRA administration services on a per benefit eligible employee basis, there are a number of variables that need to be collected. These variables can fluctuate significantly among companies. They can also vary significantly from year to year. COBRA administrators will typically load those rates to accommodate those fluctuations.

An alternative to pricing on a per-benefit-eligible basis is to price on a per-event basis. The expense of each event can be calculated accurately and then a reasonable profit margin can be added to it. Employers purchasing on a per-event basis only pay for services they use. No load has to be applied to these rates because fluctuations are easily accommodated. 

Therefore, employers that purchase COBRA administration on a per-event basis typically pay less than half of what employers pay on a per-benefit-eligible basis. 

The Author: Roger Jorgensen, RHU, REBC
Director of Marketing - HSA, FSA, HRA & COBRA

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